Martin Harrysson

Martin helps primarily high-tech, software, and financial services companies implement digitally enabled business models and improve product development. With his support, companies that were born digital and those still making the transition can seize opportunities and execute decisively in rapidly changing markets.

Recognizing that digital technology is fundamentally changing how companies operate, interact with customers, and develop products and services, Martin has helped clients discover new business opportunities. He has partnered closely with executives to mine customer insights from social and digital platforms, improve software development, get more out of technology investments, and design innovative customer engagements. All these efforts have led to greater operational efficiencies and stronger revenue growth.

Recent examples of his work include the following:

• leading a transformation of a product and R&D organization for a “top three” software company with close to 10,000 engineers, which included shifting to a new product management model, improving engineering practices and tools to drive quality, and using analytics to make better decisions
• developing the product strategy for a leading cloud infrastructure and platform company, which changed its direction along with a multibillion-dollar investment
• establishing a capability-building program for product management at a global tech firm. The program has been running for more than two years and changed the way the firms think about customers all the way to product strategy
• leading the design and implementation of an end-to-end product and technology operating model for a leading fintech company, which included location, organization, planning, product development process, role definition, and ways of working, and resulted in a performance improvement of approximately $500 million

In addition to his hands-on advisory experience, Martin tracks developments in digital technology to derive practical insights for business leaders. He seeks to identify the business implications of digital and social media for C-suite executives and explores these topics in many of his publications.

Before joining McKinsey, Martin studied computer science and engineering at MIT, and had internship opportunities at a global technology company and a technology-focused professional services firm. He also served in the Swedish Armed Forces, where he was honored as Soldier of the Year.