Stefan coleads our CPG consumer care work globally, which includes clients in beauty, personal care, household care, and consumer health. He also co-leads our consumer growth, marketing, and sales work globally. He previously built our revenue growth management capability and the consumer M&A unit.
In commercial transformations, he supports clients in delivering above-category growth through best-in-class commercial strategy and customer and revenue management. He advises clients on M&A topics ranging from M&A strategy to merger management and integration, divestment, and IPO readiness. He has worked for ten of the 30 leading global consumer goods companies on growth acceleration. He works widely in the consumer sector—with recent engagements for food, alcoholic and nonalcoholic beverages, consumer health, personal care, beauty, and consumer electronics clients.
Stefan writes frequently about topics pertinent to the clients and industries he serves. He has published several articles on growth strategy and commercial transformation in industry publications. His articles have covered McKinsey’s approach to M&A, revenue growth management, consumer healthcare, commercial excellence, and advanced analytics.
Stefan’s professional experience is wide ranging:
Growth strategy
- developing growth strategies and go-to-market models for several food and nonfood fast-moving consumer goods (FMCG) companies in Europe, the Middle East, and Africa
- building businesses for newly acquired challenger brands
- designing go-to-market strategies for several emerging-market organizations
Commercial transformation and revenue management
- optimizing pricing, promotions, and trade terms management for global consumer companies
- creating trade-marketing programs to help clients win in growing channels
- executing a segmented sales program across a variety of industries
M&A
- integrating two leading consumer companies with billion-dollar value capture and operating model redesign
- conducting a carve-out of a consumer-business unit for a leading global pharma company
- supporting divestment efforts for a regional business for a leading beverage company
- developing the M&A strategy for leading consumer companies in food, beverage, personal care, and beauty sectors
- conducting more than 50 strategic due diligences
Operating model
- designing agile operating models for a consumer products company along business growth drivers
- creating in-market operating models for several consumer companies to optimize marketing, shopper marketing, and sales and move toward integrated planning