Robert is a leader in McKinsey’s Growth, Marketing & Sales Practice, where he coleads our marketing efficiency and growth work. He advises chief marketing, digital, and other executive officers on reimagining how marketing and customer experience drive measurable growth in the digital age.
A former chief marketing and growth officer, Robert has more than two decades of hands-on experience leading B2B and B2C marketing across the financial services, consumer, retail, and technology sectors. He combines creative brand-building expertise with data-driven rigor to help organizations accelerate customer acquisition, deepen loyalty, and achieve omnichannel performance at scale.
His work centers on applying next-generation analytics, personalization, and digital marketing capabilities to unlock marketing efficiency and sustainable growth.