Kevin leads McKinsey’s Technology and AI practices in Asia. He advises consumer-facing companies as well as internet and technology leaders on developing competitive strategies and innovative operating models enabled by digital technology and AI.
Kevin’s work spans the full arc of technology-led transformation: reimagining the role of technology in business strategy; reinventing how technology is delivered through agile ways of working and engineering excellence; and rewiring the core foundation—modern platforms, adaptable architecture, and ubiquitous data—that makes AI adoption possible at scale. He helps leadership teams move beyond experimentation to capture measurable value from AI, combining technology, operating-model, and talent changes so that transformations take hold across the organization.
Recent examples of Kevin’s client work include:
- helping a leading Chinese e-commerce platform company optimize its retail and open-platform business models; building a digital-enabled platform capability to support the omnichannel, multiformat business-model expansion, supporting overseas market expansion
- advising several leading global consumer brands in developing digital-enabled business models, including omnichannel strategies, consumer-engagement models, data analytics, and core technology stacks, and formulating collaboration models with leading internet ecosystem groups
- advising several leading Chinese high-tech manufacturing companies in developing global operating models, supporting overseas M&A and footprint expansion, and helping digitize the end-to-end business processes, including R&D, supply chain, go-to-market, and other support functions, in a multiyear process and IT transformation
- helping a leading Chinese grocery retailer design and scale up a new omnichannel business model and build its digital and analytics middle-office capability to improve customer experience, merchandising, and retail-operations effectiveness. Also helping the grocer expand its supply-chain capabilities and build a new B2B platform business.
- advising leading global internet and e-commerce companies to develop strategies and go-to-market models developing cross-border value propositions, and forming partnerships to establish successful market presence
Kevin leads McKinsey’s research into digital consumer behavior in China and is a coauthor of the McKinsey Global Institute’s landmark study of China’s digital economy. He is a prolific author of perspectives on digital and AI, publishing regularly on technology, AI adoption, and the evolution of Asia’s digital ecosystems in leading English- and Chinese-language publications.
