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Becca Coggins

Senior PartnerChicago

Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices, and advises clients on transforming performance, health, and capabilities

Becca is a senior partner based in McKinsey’s Chicago office where she leads the firm’s global work in the retail and consumer goods industries. Becca has extensive experience in driving performance transformations, including strategy, pricing and promotions, assortment, multichannel experience, and operations.

She has worked with a range of retailers, brands, media, and hospitality companies, and she previously led the firm’s work in recovery and transformation and was one of the early leaders of the McKinsey Design Practice.

Examples of her recent client work include the following:

  • doubling the value of a leading discount retailer by standing up new growth vectors, redesigning the supply chain, and driving $500 million in productivity improvement
  • building multiple successful commerce media businesses across retail and hospitality
  • reinvigorating an over 100-year-old apparel company, adding $4 billion in enterprise value
  • driving a multibillion-dollar growth acceleration for a leading consumer tech company
  • leading the portfolio strategy and refresh for a global consumer packaged goods (CPG) company
  • designing and implementing a new end-to-end digital strategy for a leading home retailer

Published work

An update on US consumer sentiment: In response to tariffs, most consumers plan to adjust spending,” McKinsey & Company, May 2025

Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity,” McKinsey & Company, March 2025

An update on US consumer sentiment: A boost in optimism amid the holiday spending season,” McKinsey & Company, December 2024

Retail’s outperformers: Lessons in value creation,” McKinsey & Company, August 2024

An update on US consumer sentiment: Consumer optimism rebounds—but for how long?,” McKinsey & Company, August 2024

An update on US consumer sentiment: Are consumers on the cusp of a shift?,” McKinsey & Company, May 2024

How to do a ‘retail reset’: Priorities for retail leaders,” McKinsey & Company, October 2023

Retail reset: A new playbook for retail leaders,” McKinsey & Company, July 2023

Navigating inflation in retail: Six actions for retailers,” McKinsey & Company, June 2022

The state of grocery in North America,” McKinsey & Company, May 2022

The great consumer shift: Ten charts that show how US shopping behavior is changing,” McKinsey & Company, August 2020

The next normal in retail: Charting a path forward,” McKinsey & Company, July 2020

Past Experience

Leo Burnett Worldwide
Corporate strategist and business development

Education

Harvard Business School, Harvard University
MBA

University of Michigan
BS, political science