Anita leads our Consumer practice in the UK and our Apparel, Fashion and Luxury practice in EMEA. Her expertise extends across fashion, health and beauty, department stores, and specialty retail in Europe and North America. She brings to clients not only her specialist knowledge of these sectors, but also skills to drive multichannel and digital transformations. Anita has rich experience serving both retail and consumer businesses and is renowned for her understanding of the disruptions shaping the retail industry today. She is sought out regularly to speak on this topic at conferences and industry events.
Examples of Anita’s recent client experience include the following:
- leading an ambitious transformation programme for an international specialty retailer
- developing a growth strategy and business plan for an international beauty retailer
- supporting a European provider of services to the apparel and fashion sector in identifying key trends and strategic opportunities
- leading the due diligence of assets for private equity clients in the apparel and fashion sector
Anita also colead the 2019 annual State of Fashion report, which McKinsey published jointly with the Business of Fashion (BoF).
Published work
The State of Fashion 2025: Challenges at every turn, McKinsey & Company, November 2024
“Luxury retail is about ‘emotions, not transactions’,” McKinsey & Company, February 2024
“The State of Fashion 2024: Finding pockets of growth as uncertainty reigns,” McKinsey & Company, November 2023
“‘Let’s not just rely on data’: Holt Renfrew’s Anne Pitcher on the future of retail,” McKinsey & Company, March 2023
“The State of Fashion 2023: Holding onto growth as global clouds gather,” McKinsey & Company, November 2022
“In search of fashion’s sustainability seekers,” McKinsey & Company, June 2022
“State of Fashion Technology Report 2022,” McKinsey & Company, May 2022
“How the fashion industry can get into a metaverse mindset,” McKinsey & Company, April 2022
“Mastering off-price fashion in an omnichannel world,” McKinsey & Company, April 2022
“Six vectors of success in online fashion,” McKinsey & Company, May 2021
“The postpandemic state of fashion,” McKinsey & Company, March 2021
“The State of Fashion 2021: In search of promise in perilous times,” McKinsey & Company, December 2020
“Rebooting retail: How technology will shape the future of retail,” McKinsey & Company, June 2020
“It’s time to rewire the fashion system: State of Fashion coronavirus update,” McKinsey & Company, April 2020
“The fashion industry in 2020: Ten top themes from The State of Fashion,” McKinsey & Company, February 2020
“The State of Fashion 2020: Navigating uncertainty,” McKinsey & Company, November 2019
“Fashion on demand,” McKinsey & Company, February 2019
“The ‘digital land grab’ in fashion,” McKinsey & Company, February 2019
“Self-disruption in the fashion industry,” McKinsey & Company, February 2019
“What radical transparency could mean for the fashion industry,” McKinsey & Company, February 2019
“Now or never: Immediacy and customer experience in fashion retail,” McKinsey & Company, February 2019
“The influence of ‘woke’ consumers on fashion,” McKinsey & Company, February 2019
“The end of ownership for fashion products?,” McKinsey & Company, February 2019
“The fashion market and ‘Trade 2.0’,” McKinsey & Company, February 2019
“How India’s ascent could change the fashion industry,” McKinsey & Company, February 2019
“Ten trends for the fashion industry to watch in 2019,” McKinsey & Company, January 2019
“Caution ahead: Global growth and the fashion industry,” McKinsey & Company, January 2019
“The State of Fashion 2019: A year of awakening,” McKinsey & Company, November 2018
Past experience
OC&C Strategy Consultants
Partner, global head of retail
Majestic Wine Group
Nonexecutive board member
Space NK Apothecary
Nonexecutive board member
Education
London School of Economics
MSc, management
Indian Institute of Management
MBA
