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Andreas Tschiesner

Senior Partner and Global Coleader, Advanced Industries, Munich

Advises companies on strategic questions and challenges related to technology and innovation, with a key focus on large-scale performance transformations, end-to-end digitization, and the development of new business models

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About Andreas

Andreas coleads our advanced industries efforts globally. He has more than 20 years of consulting experience—several of which were spent in Japan—and brings in-depth knowledge of all facets of the automotive sector. Andreas serves a variety of automakers, suppliers, engineering companies, and a wide range of machinery organizations.

Examples of Andreas’ recent client engagements include the following:

  • developing a connected-car strategy and platform for a multistakeholder consortium
  • leading a multiyear transformation program for global OEM to improve profitability by several billion dollars
  • designing the IoT and digital strategy for a leading global technology organization
  • supporting the digitization of product development system of an automotive OEM
  • developing an integrated performance improvement program for a leading automotive supplier
  • identifying new business models in the context of disruptive changes in the automotive industry, such as autonomous, connected, electrified, and shared

Andreas has long-standing partnerships with automotive industry associations and he is fluent in German and English, and also speaks French.

Published work

“A new ‘ERA’: An action plan for the European automotive industry,” McKinsey & Company, September 2025

“Europe’s economic potential in the shift to electric vehicles,” McKinsey & Company, October 2024

“Automotive R&D transformation: Optimizing gen AI’s potential value,” McKinsey & Company, February 2024

“A road map for Europe’s automotive industry,” McKinsey & Company, August 2023

“Electrifying the bottom line: How OEMs can boost EV profitability,” McKinsey & Company, November 2021

“Why the automotive future is electric,” McKinsey & Company, September 2021

“Reimagining the auto industry’s future: It’s now or never,” McKinsey & Company, October 2020

“Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles,” McKinsey & Company, June 2020

“Coronavirus: Five strategies for industrial and automotive companies,” McKinsey & Company, March 2020

“The road ahead for e-mobility,” McKinsey & Company, January 2020

“Rethinking European automotive competitiveness: The R&D CEE opportunity,” McKinsey & Company, January 2020

“The case for an end-to-end automotive-software platform,” McKinsey & Company, January 2020

“The future of mobility is at our doorstep,” McKinsey & Company, December 2019

“The new realities of premium mobility,” McKinsey & Company, November 2019

“Reboost: A comprehensive view on the changing powertrain component market and how suppliers can succeed,” McKinsey & Company, November 2019

“Israel: Hot spot for future mobility technologies,” McKinsey & Company, September 2019

“Capturing value at scale in discrete manufacturing with Industry 4.0,” McKinsey & Company, September 2019

“How automakers can master new mobility,” McKinsey & Company, September 2019

“Harnessing momentum for electrification in heavy machinery and equipment,” McKinsey & Company, April 2019

“Mobility’s second great inflection point,” McKinsey Quarterly, February 2019

“Reimagining mobility: A CEO’s guide,” McKinsey Quarterly, February 2019

“Winning tomorrow’s car buyers using artificial intelligence in marketing and sales,” McKinsey & Company, February 2019

“A long-term vision for the European automotive industry,” McKinsey & Company, January 2019

“Reserve a seat—the future of mobility is arriving early,” McKinsey & Company, December 2018

“Profiling tomorrow’s trendsetting car buyers,” McKinsey & Company, December 2018

“Artificial intelligence as auto companies’ new engine of value,” McKinsey & Company, January 2018

Education

Vienna University of Economic and Business
MA, material sciences
MA, economics